5 Tips for Selling a Horse Property
The real estate market may be thriving right now, but selling a commodity such as an equestrian property will always present some challenges. The acreage and outbuildings that are necessary for horses will boost the listing price, often to a point that prices out many potential buyers. The pool of potential buyers is limited even more to those who are interested in horses or who have the excess funds to re-imagine the barn, arenas and paddocks and convert them into something else they can use. However, these are not insurmountable hurdles. Most horse farms sit on beautiful land and boast some desirable amenities. In areas like La Cresta, horse properties for sale can move quickly and fetch a handsome price if the property is prepared and marketed correctly.
1. Maintain the Property
Obviously a house and property in good condition is going to be more appealing to buyers. On the interior, make sure the house is clean and all repairs have been addressed. For the exterior, ensure that all fencing is in good shape and the barn is clean and solid. A fresh coat of paint is always a great idea. Maintain exterior grass, landscaping and hardscaping such as decks, patios, porches and driveways.
2. Stage the Property
Just as in the sale of any house, staging is important. Take the opportunity to de-clutter. Consider shipping off excess furniture and belongings to a storage facility (since you’re moving anyway, you might as well get a head start!) Make sure the barn is clean and everything has a place. Also, take the time to groom your horses and set up any arenas or outside paddocks to show what they are used for.
3. Get Professional Photos
A picture is worth a thousand words, and if the picture is professionally staged and shot it might be worth twice that much. A 2019 study showed that 44% of people in the market to buy a home start with an online search, and most of them will scroll right past a listing that does not contain photos. Professional photos will show your property to its greatest advantage and could include upgraded options such as aerial shots and panoramic photos that will give the best view of your acreage. A comprehensive collection of pictures will help attract interested parties from other areas who are not able to view your property in person.
4. Shoot Video
Use of video in your sales listing elevates your property in the eyes of potential buyers. The visual effects of video, particularly in the form of a video tour or interactive virtual experience, are very powerful and enable people to connect with your property before they ever set foot on it.
5. Market Properly
Ensure your listing is properly placed on both mainstream listing sites and specialty sites that cater to equestrian properties. Don’t neglect the opportunities to reach horse enthusiasts through direct mail campaigns and advertising at shops and events that they frequent.
Don’t feel discouraged at the prospect of placing your equestrian property up for sale. Kelly & Jake from La Cresta Real Estate will know exactly how to stage and market your home to sell quickly and profitably.