4 Tips to Help You Sell Your High-End California Home
Selling a luxury home is slightly different from selling a lower-priced home. To appeal to luxury home buyers, you will need to understand what they are looking for. The higher you go in the price bracket, the more you will need to do to appeal to potential buyers and their expectations. Selling a luxury home can be a daunting task, but it can be done. If you need to know how to sell a high end home, here are some helpful tips that will go a long way.
- Work With an Experienced Agent
Ideally, you will want to work with an agent who has experience selling high-end homes. A real estate agent who knows how to navigate the luxury market can be extremely helpful to you. Virtually all real estate brokers have specialties, so you will want to make sure you choose the right one. You will especially want to choose an agent who has experience in regards to advertising and pricing properties. When looking for the right agent, it doesn’t hurt to ask for a past-sale portfolio so you can get an idea of who you will be working with.
- Use Professional Staging to Your Advantage
If you want to sell your home as quickly as possible, you will want to professionally stage it first. Buyers want to see themselves living in a particular space, and with professional staging, they can. This is especially true for buyers in the luxury home market, primarily because homes are often customized to buyers’ specific tastes. Staging your home will also give buyers the opportunity to see your home’s potential without being overwhelmed by your unique tastes and style.
- Price Your Home Competitively
Setting an attractive price that will entice buyers is one of the most difficult parts of selling any type of home. If you price your home too high, you may not end up getting an offer. Conversely, if you price your home too low, you may end settling for a lowball price. You and your real estate agent will need to work closely to find a middle ground and agree on a realistic price that truly reflects the value of your home. Ideally, you will want to set a competitive price that allows you to get the most for your home.
- Skip the Public Open House
If you are selling your home under normal circumstances, you would host a public open house so anyone interested in seeing your home can stop by. However, if you are selling a luxury home, you will want to ditch the public open house in favor of appointment-only showings. This will make buyers feel that seeing the home is a privilege. It will also save time by weeding out non-buyers who only want to see what your property looks like. If you do want to invite multiple buyers to an open house, talk to your real estate agent about hosting an invite-only affair.
As previously mentioned, selling a luxury home can be difficult, but it is not impossible. By taking a few basic steps and keeping your target market in mind, you can sell your home in a reasonable amount of time. Contact La Cresta Real Estate today to learn more about the luxury home market.